Look Good.
Feel Human.

Curated goods + salon focused on sustainability, inclusion, and education

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At Ume, we believe in beauty with purpose. We’re more than just a salon—we’re a sanctuary of conscious style. Our expert team of IBE®-certified stylists and BELLAMI-certified professionals brings precision, passion, and sustainability to every appointment.

Our Mission

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Crafted for All

  • Our stylists hold recognized certifications, including IBE® and BELLAMI, ensuring top-tier skill and innovation.

  • With a vision rooted in sustainability and education, we bring a mindful approach to every corner of our salon.

  • Ume is a place where everyone is welcome, celebrated, and heard.

Meet the Stylists

At Ume, our team is more than a group of stylists—we’re educators, artists, and visionaries who care deeply about the people in our chairs. Each stylist brings a unique perspective, advanced training, and a passion for sustainable beauty. Together, we create a space where everyone feels seen, celebrated, and styled with intention.

  • Dani is the founder of the salon and brings 15+ years of experience in lived-in hair and hand-tied extensions. Trained at the Aveda Institute Portland Oregon and shaped by years on the West Coast and in Australia, she blends technical skill with effortless style. Now calling Pensacola home, Dani spends her time outside the salon paddleboarding, snuggling her pup, or soaking up the sun in the gulf. She is currently not accepting new clients.

  • Let’s Do This

  • James is a stylist with a love for texture, movement, and dramatic transformations. With five years of experience, she’s known for creating layered cuts and vibrant colors that feel bold yet wearable. A Pensacola local, she loves the beach, a good book, and sipping cocktails at George. She’s currently accepting new clients.

  • Let’s Do This

  • Kristen has been behind the chair for over 12 years and is known for her signature teasylights and soft, dimensional color. Originally from the Gulf Coast, she brings a calm, grounded energy to the salon and loves helping clients feel effortlessly confident. When she’s not at work, you’ll find her at the beach, learning to sew, or shopping for something cute. Kristen is currently accepting new clients. 

  • Let’s Do This

  • Liz blends Southern charm with NYC training to offer her clients lived-in blondes, grey coverage, and effortless razor cuts. A graduate of Aveda NYC, she brings over a decade of experience to the chair. Outside the salon, she’s often thrifting, painting, or running her vintage booth—and she lives with three cats who rule the roost. Liz is currently taking new clients.

  • Let’s Do This

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  • Madi is a Pensacola native with a passion for precision—whether it’s lived-in blonding, funky cuts, or her signature bobs. She brings thoughtfulness and creativity to every guest in her chair, and she’s all about the details. Off the clock, she’s paddleboarding, hanging with her husband and their pets, or snapping pics on film. Madi is currently accepting new clients.

  • Let’s Do This

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  • Marissa is a versatile stylist who’s been in the industry for over 10 years, known for her expertise in color, cutting, and event styling. A Pensacola native raised in San Antonio, she loves bringing a creative, fun energy to everything she does. When she’s not behind the chair, she’s likely traveling, hitting a concert, or cuddling up with her cats. Marissa is currently accepting new clients.

  • Let’s Do This

Sustainable Salon Services

From root to tip, every service is infused with eco-minded choices—from ethically sourced products to mindful application techniques that minimize environmental impact.

Inclusive, Expert Styling

We celebrate every client. Whether you're exploring trendy cuts, vibrant extensions, or bold color transformations, our stylists are trained to deliver styles that reflect who you are—beautifully and confidently.

Curated Apothecary Goods

Discover a handpicked selection of wellness and beauty items. Each product in our apothecary is chosen for its quality, integrity, and sustainability.

Lifelong Learning & Growth

Knowledge fuels creativity. Our team stays current with leading techniques—like Invisible Bead Extensions—to ensure your style is fresh, modern, and precisely tailored to you.

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